Customer Communication Management in the Cloud: Perspectives in Financial Services

Interacting effectively with customers has become an important objective for financial services firms over the past decade. The growing amount of communication channels means that they require modern systems to generate relevant and hyper-personalised Omni-channel communications.

This research looks at:

  • The changing role of customer communication
  • The drivers behind customer communication in the Cloud
  • Main concerns
  • Recommendations
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