Celent Research Report:
CCM in the Cloud-Perspective in Financial Services

This report provides insight into the role customer communication management plays today in financial services firms’ business, and the drivers for and main concerns of customer communication in the cloud. Findings confirm that financial services firms see cloud in their CCM future and the hybrid-cloud model will act as a bridge in the near term to solutions that are fully cloud-based. As a result, they will be able to take advantage of reduced total cost of ownership, modern technology and a web-based user interface while maintaining data security.