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Thought Leadership

Modernizing the Workers’ Compensation Claims Process

By Thought Leadership

Ruth Fisk, VP Insurance Strategy at Smart Communications

Technology advances across industries and all kinds of interactions have elevated the expectations for convenience, immediacy and ease for businesses and individuals, alike.  Unfortunately, the typical workers’ compensation claims process is largely manual when it comes to claims communications. The good news? There is an opportunity for insurance companies to improve efficiencies and return-to-work results by adopting a more digital-first approach.

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Image: Hands typing on a laptop with a screen that shows a chatbot asking 'how can we help?'

New Research Reveals Which Digital Customer Experience Trends to Watch

By Thought Leadership

Leigh Segall, Chief Strategy Officer at Smart Communications

To better understand customers’ changing preferences, Smart Communications recently surveyed business leaders and consumers from around the globe. Read the blog for key findings from the research, plus tips on how to meet these constantly evolving expectations. We also highlight how the Smart Communications Conversation Cloud can specifically enable an improved end-to-end customer experience.

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Conversations Without Limits: 3 Reasons to Attend INNOVATE 2022

By News Events, Thought Leadership

Leigh Segall, Chief Strategy Officer at Smart Communications

Don’t miss this year’s INNOVATE 2022, hosted in the lovely Nashville, TN. This post goes into the three big reasons you won’t want to miss the INNOVATE 2022 event. From keynote speeches to honky tonks and everything in between, INNOVATE promises to offer something for everyone in attendance.

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The Future of Personalization in Insurance Claims

By Thought Leadership

Ruth Fisk, VP Insurance Marketing at Smart Communications

In partnership with Salesforce and Insurance Innovators, Smart Communications conducted a survey of more than 150 insurance executives and discovered that 95% of these leaders believe the claims experience is where insurers have the greatest opportunity to win loyalty — but also the greatest risk of losing it. This post takes a look at how insurers can use personalization to reimagine the claims process in an effort to build brand trust and drive long-term growth.

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How Low-Code Automation from SmartIQ™ Enhances Customer Experiences

By Thought Leadership

Sally Schulte, Product Marketing Director at Smart Communications

Impersonal and time-consuming paper-based or PDF forms processes have been the standard for quite some time and can negatively impact how customers view the companies that are there to support them. In this post, we will dive into how low-code forms software like SmartIQ™ enables enterprises to exceed customer expectations while also creating more efficient internal processes. We’ll also share how some of the new tools available in SmartIQ empower businesses to work more intelligently, quickly and digitally with their customers.

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Insurers Scaling for the Future a Key Theme at Duck Creek Formation 2022

By Thought Leadership

Ruth Fisk, VP Insurance Marketing at Smart Communications

It’s clear that insurers and technology providers alike are focused on one goal: improving the end-to-end customer experience. In this post, we cover highlights from Duck Creek Formation 2022. In addition to digging into some of the key takeaways from our session with Farm Bureau Financial Services, we also share three tips for insurers as they build out digital-first, customer-centered strategies for the future.

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Customer Experience Takes Center Stage at Bank Automation Summit

By Thought Leadership

Karen Oakland, VP Financial Services Marketing at Smart Communications

Automation has always been seen as a pathway to greater operational efficiency, but most banking operations and IT people at the Bank Automation Summit are aiming at a different higher purpose: better customer experience – for both external clients and internal employees and teams. Check out more insights in this event recap!

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Omnichannel vs. Multichannel Experiences: Who is at the Center of Your Universe?

By Thought Leadership

Chris Murphy, VP Product Marketing at Smart Communications

Because every customer interaction is an opportunity to shape their overall experience, there is more pressure on enterprises than ever to orchestrate interactive, two-way conversations. This post explores omnichannel vs. multichannel experiences and details why omnichannel conversations deliver more engaging, personalized customer interactions.

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