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Thought Leadership

Having SMARTER Customer Conversations Requires Forms Transformation

By | News, Thought Leadership

James Brown, CEO of Smart Communications
It was less than one year ago that we announced we had acquired Intelledox. We knew at that time that this decision would allow us to empower our customers to deliver the smartest, most interactive communications possible, throughout the entire customer lifecycle—from acquisition to servicing, and every interaction in between. Today, we are making that vision a reality for companies that want to bring to their customers a customer-centric, digital-first experience that is truly rewarding.

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From Legacy to Flexibility: 3 Benefits of a Cloud-based Customer Communications Management Platform

By | News, Thought Leadership

Chris Murphy, Senior Director of Product Marketing at Smart Communications
Digital transformation is obviously a key priority for nearly all strategic leaders today, but companies have been experimenting with new digital ways of conducting business for decades. Yet, its importance has never been so keenly felt. Even well before COVID-19 IDC predicted that 80 percent of revenue growth by 2022 will depend on digital offerings and operations. However, when it comes to customer communications, many companies are still using a combination of business intelligence applications, home-grown document processors, and manual document templates to manage their customer communications.

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How to Deliver “High-Touch” Digital Experiences in Wealth Management

By | News, Thought Leadership

Neal Keene, Field CTO at Smart Communications
Financial services firms, particularly those in wealth management, pride themselves on providing “high-touch” services to clients. Agents and advisors often meet customers in person, and then spend hours understanding their needs, family relationships and goals, before working to create customized plans. Building a long-lasting relationship based on trust is key to success and certainly requires a personal touch.

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How Insurance Companies Can Thrive in the New Normal

By | News, Thought Leadership

Larry Hogan, Account Executive at Smart Communications
So far in 2020, insurers have had to find unique ways to quickly respond and adapt to a unprecedented level of disruption. The good news is, depending on the approach, 2020 also brought an unexpected opportunity for insurers to be champions for digital change – setting an example for how digital transformation should be embraced when we settle into a new normal.

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5 Ways SMARTER Conversations Ease the Impact of COVID-19

By | News, Thought Leadership

Chris Murphy, Senior Director of Product Marketing at Smart Communications
The impacts of COVID-19 may be with us for quite some time, so companies will continue to deal with a vast amount of uncertainty when it comes to planning for a new normal. We’ve pulled together a quick guide that helps clarify how a modern approach to customer communications will help ease the impact of COVID-19 for companies looking to embrace change.

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Preparing for the #NovelEconomy: Life Beyond COVID-19

By | News, Thought Leadership

Leigh Segall, CMO of Smart Communications
As companies begin to navigate toward a new normal and post-pandemic life, they’re also adjusting to what many are referring to as the #NovelEconomy, which consists of three phases according to Brian Solis, current Global Evangelist at Salesforce and an industry-leading influencer specializing in disruptive technology trends. In this post, and given the current phase we’re in, we’ll home in on the survival phase of the #NovelEconomy.

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Achieving Digital Agility in the Age of COVID-19

By | News, Thought Leadership

Neal Keene, Field CTO of Smart Communications
It’s more important now than ever before for businesses to be equipped with the tools and capabilities needed to be more digital-focused, agile, and customer-centric. In fact, digital agility will be a key factor in determining who continues to struggle and who perseveres and emerges stronger once the COVID-19 pandemic has subsided. In this blog, we address a few of the challenges businesses are facing in the age of COVID-19 and ways to improve digital agility in order to overcome this unexpected disruptor and have more meaningful, SMARTER conversations.

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Digital Conversations Made SMARTER During COVID-19

Communications in the Time of COVID-19: Delivering SMARTER Digital Conversations Just Became More Critical

By | News, Thought Leadership

James Brown, CEO of Smart Communications
The COVID-19 pandemic has dramatically impacted nearly every aspect of daily life for everyone around the world. As a result, many enterprises are now faced with a need to accelerate their digital transformation plans in order to deliver the high touch, yet digital, interactions customers need and expect. Discover why delivering SMARTER digital conversations just became more critical and ways you can proactively meet customer expectations during this unprecedented time.

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