Scaling the Conversation

Insight to Drive More Meaningful Communications

Actionable Advice for More Meaningful Customer Conversations

By | Thought Leadership

By George Wright, CEO of Smart Communications

Today’s consumers insist that companies communicate with them in a way that makes them feel like an individual. This can be a challenge, for sure, but it can also be an incredible opportunity. Despite this challenge, many organizations are still taking a fragmented and outdated approach to their customer interactions. So, what can you do this year to deliver more meaningful customer conversations? Here are a few suggestions.

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Want to Effectively Communicate with Millennials? Put all your Customers Front and Center.

By | Thought Leadership

By George Wright, CEO of Smart Communications

Millennials have strong opinions about how they want to interact with their brands of choice – and with this group now comprising a large segment of both customer base and revenue, this demographic cannot be ignored. Better yet, they can teach us a lot about the importance of a customer-centric approach.

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For More Personalized and Impactful Customer Communications, the Forecast Calls for Clouds

By | Thought Leadership

By Simon Tindal, CTO of Smart Communications

The customer isn’t just always right, the customer is in control! Today, customers expect an incredibly high level of service, and they also have the power to publicly share their opinions about that service with the tap of a finger. This can be a challenge, for sure, but it can also be an incredible opportunity.

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