It’s no longer enough to simply keep pace with newly empowered consumers. Companies are now expected to anticipate and then exceed customer expectations if they hope to retain and grow those relationships. The time for change is now, and we are already delivering on the promise of delivering more meaningful customer communications while also helping companies operate more efficiently—the definition of scaling the conversation.
By Duncan Spanner, Sales Director at Smart Communications
We recently had the privilege of hosting a breakfast briefing focused on the need for insurers to achieve customer-centric, omni channel communications. While not a new concept, legacy systems, siloed operations and outdated technology still pose significant challenges.
Initial Margin (IM) regulations are already impacting about 40 bank groups globally and that number will grow exponentially over the next two years. To assist the derivatives market in processing the high volume of new negotiations and the extension of IM requirements to buy-side entities, we have teamed with Allen & Overy and IHS Markit to launch Margin Xchange.
We are about six weeks away from INNOVATE 2018 in New Orleans, and have finalized an agenda that is jam packed with thought leaders, subject matter experts and highly successful Smart Communications customers who all recognize the powerful impact companies can have when they put customers first and deliver rewarding experiences that treat them as individuals.
Today’s consumers insist that companies communicate with them in a way that makes them feel like an individual. This can be a challenge, for sure, but it can also be an incredible opportunity. Despite this challenge, many organizations are still taking a fragmented and outdated approach to their customer interactions. So, what can you do this year to deliver more meaningful customer conversations? Here are a few suggestions.
Millennials have strong opinions about how they want to interact with their brands of choice – and with this group now comprising a large segment of both customer base and revenue, this demographic cannot be ignored. Better yet, they can teach us a lot about the importance of a customer-centric approach.
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