Chris Murphy, Senior Director of Product Marketing at Smart Communications
Digital transformation is obviously a key priority for nearly all strategic leaders today, but companies have been experimenting with new digital ways of conducting business for decades. Yet, its importance has never been so keenly felt. Even well before COVID-19 IDC predicted that 80 percent of revenue growth by 2022 will depend on digital offerings and operations. However, when it comes to customer communications, many companies are still using a combination of business intelligence applications, home-grown document processors, and manual document templates to manage their customer communications.

Neal Keene, Field CTO at Smart Communications
Financial services firms, particularly those in wealth management, pride themselves on providing “high-touch” services to clients. Agents and advisors often meet customers in person, and then spend hours understanding their needs, family relationships and goals, before working to create customized plans. Building a long-lasting relationship based on trust is key to success and certainly requires a personal touch.

Larry Hogan, Account Executive at Smart Communications
So far in 2020, insurers have had to find unique ways to quickly respond and adapt to a unprecedented level of disruption. The good news is, depending on the approach, 2020 also brought an unexpected opportunity for insurers to be champions for digital change – setting an example for how digital transformation should be embraced when we settle into a new normal.

Neal Keene, Field CTO of Smart Communications
As CIOs continue to navigate through the numerous issues introduced by the recent COVID-19 crisis, they are also facing a tremendous amount of pressure to introduce digital solutions that will support a remote environment while also increasing ROI and improving customer experience.

Chris Murphy, Senior Director of Product Marketing at Smart Communications
The impacts of COVID-19 may be with us for quite some time, so companies will continue to deal with a vast amount of uncertainty when it comes to planning for a new normal. We’ve pulled together a quick guide that helps clarify how a modern approach to customer communications will help ease the impact of COVID-19 for companies looking to embrace change.

Leigh Segall, CMO of Smart Communications
As companies begin to navigate toward a new normal and post-pandemic life, they’re also adjusting to what many are referring to as the #NovelEconomy, which consists of three phases according to Brian Solis, current Global Evangelist at Salesforce and an industry-leading influencer specializing in disruptive technology trends. In this post, and given the current phase we’re in, we’ll home in on the survival phase of the #NovelEconomy.