Ruth Fisk, VP of Industry Marketing, Insurance at Smart Communications
This post reflects on how the outcomes of historical pandemics have shaped modern communications tools and strategies for insurance companies.
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Insight to Drive More Meaningful Communications
Karen Oakland, VP of Industry Marketing, Financial Services at Smart Communications
This post discusses how UK banks can improve time-sensitive market opportunities like the Recovery Loan Scheme through digitization.
John Zimmerer, VP of Industry Marketing, Healthcare at Smart Communications
In this post, we discuss how healthcare communications are changing, and what payers and providers need to do to transform member experiences. We highlight key challenges the healthcare industry faces, how to create SMARTER member conversations, globalization and more.
Ruth Fisk, VP of Industry Marketing, Insurance at Smart Communications
In this post, we discuss why insurers should move from “ad hoc correspondence” to a digital-first approach that streamlines claims correspondence and enhances the customer experience.
Ruth Fisk, VP of Industry Marketing, Insurance at Smart Communications
In this post, we dive into how the ongoing impact of the pandemic, changing customer expectations and digital transformation will continue to impact the insurance industry, plus strategies for success in the months and years ahead.
Neil Greathead, Chief Customer Officer at Smart Communications
This post features key takeaways from a new research report that highlights how insurers can improve trust and customer satisfaction through personalization, omnichannel experiences and self-service automation.
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