2019 is shaping up to be a year in which a significant number of enterprises, particularly those in highly regulated industries, take a giant leap toward more modern customer communications programs. Why is this so important and why is now the time? Treating customers as valued individuals and delivering personalized experiences is now a must, unless you want to risk losing them.
It became clear in 2018 that the drive for meaningful customer communications has become a major focus for businesses looking to gain a competitive edge. What customer communication trends can we expect to see in 2019? We gathered insights from several key industry analysts and experts to identify some common themes.
For nearly every innovation-centric organization, digital transformation has been a top-trending buzzword in 2018 and while many get excited about the endless possibilities that come with digital transformation, the process can seem daunting. Here are some tips for taking a proactive approach in 2019.
By Chris Murphy, Senior Director of Product Marketing at Smart Communications
We were privileged to speak with so many of you at this year’s Guidewire Connections Conference, a celebration of the insurance industry and users of Guidewire technology. Here are our top 5 takeaways from the 2018 event in Las Vegas. We look forward to seeing you all next year.
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