Scaling the Conversation

Insight to Drive More Meaningful Communications

Insurers Scaling for the Future a Key Theme at Duck Creek Formation 2022

By Thought Leadership

Ruth Fisk, VP Insurance Marketing at Smart Communications

It’s clear that insurers and technology providers alike are focused on one goal: improving the end-to-end customer experience. In this post, we cover highlights from Duck Creek Formation 2022. In addition to digging into some of the key takeaways from our session with Farm Bureau Financial Services, we also share three tips for insurers as they build out digital-first, customer-centered strategies for the future.

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Customer Experience Takes Center Stage at Bank Automation Summit

By Thought Leadership

Karen Oakland, VP Financial Services Marketing at Smart Communications

Automation has always been seen as a pathway to greater operational efficiency, but most banking operations and IT people at the Bank Automation Summit are aiming at a different higher purpose: better customer experience – for both external clients and internal employees and teams. Check out more insights in this event recap!

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These Women Are Driving Innovation at Smart Communications

By Smart Communications News

Jo Sweet, Global HR Director at Smart Communications 

At Smart Communications, we believe that building and nurturing a rewarding employee experience positively impacts our business and, most importantly, our customers’ experiences. We especially strive to create an inclusive workplace, so on International Women’s Day 2022, we are spotlighting some of the women in our business who drive innovation day in and day out.

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Omnichannel vs. Multichannel Experiences: Who is at the Center of Your Universe?

By Thought Leadership

Chris Murphy, VP Product Marketing at Smart Communications

Because every customer interaction is an opportunity to shape their overall experience, there is more pressure on enterprises than ever to orchestrate interactive, two-way conversations. This post explores omnichannel vs. multichannel experiences and details why omnichannel conversations deliver more engaging, personalized customer interactions.

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