By Hitesh Bhindi, Director of Professional Services at Smart Communications
As expectations for more personal and meaningful interactions rise, companies are pressed to improve these conversations or risk losing out to the competition. Here are the five most important elements for consumers to help drive more personalized communications.
We are just weeks away from INNOVATE UK 2018 in London and are pleased to announce we have a finalized agenda that includes sessions led by industry experts and an interactive panel discussion featuring Smart Communications customers.
There has been a lot of discussion about how GDPR impacts businesses, but how does it affect the customer experience? Here are two ways the new regulation is affecting customer communications and driving even more need for meaningful conversations.
It’s no longer enough to simply keep pace with newly empowered consumers. Companies are now expected to anticipate and then exceed customer expectations if they hope to retain and grow those relationships. The time for change is now, and we are already delivering on the promise of delivering more meaningful customer communications while also helping companies operate more efficiently—the definition of scaling the conversation.
By Duncan Spanner, Sales Director at Smart Communications
We recently had the privilege of hosting a breakfast briefing focused on the need for insurers to achieve customer-centric, omni channel communications. While not a new concept, legacy systems, siloed operations and outdated technology still pose significant challenges.
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