Mary Featherstone

Ruth Fisk, VP Insurance Marketing at Smart Communications

Earlier this month, the Smart Communications team gathered with insurance industry leaders at Guidewire Connections 2021. It was great to be able to meet in person (with precautions in place, of course) and learn from the people driving innovation for the industry. As consumers increasingly prefer more personalized interactions and insurers navigate keeping up with the pace of change, the power of integrated insurance solutions is clearer than ever. Feeling inspired to dive into this topic a bit more, in this post we gather our three biggest takeaways from our time at the event.

Ruth Fisk, VP of Insurance Marketing at Smart Communications

In this post, we dive into how an omnichannel distribution model is helping leading insurers to deliver upon their guiding principles at the same time that customer needs evolve. We also provide a real-world example of an insurer doing this today.

Ruth Fisk, VP Insurance Marketing at Smart Communications

In this post and infographic, we provide insurers with one view of all of the unique customer interactions that span across the entire claims process. We also highlight how a modern customer communications platform, like the Smart Communications Conversation Cloud enables insurers to seamlessly work throughout the claims process – key to digital transformation in the insurance industry and much more efficient than maintaining several disparate technology systems.

Ruth Fisk, VP of Industry Marketing, Insurance at Smart Communications

In this post, we discuss why insurers should move from “ad hoc correspondence” to a digital-first approach that streamlines claims correspondence and enhances the customer experience.