Monthly Archives

July 2022

What’s New in Customer Communications Management (CCM)

By Partner Insights, Thought Leadership

Chris Murphy, VP Product Marketing, Smart Communications

As the customer experience becomes an increasingly important strategic priority for enterprises, the requirements and capabilities that business leaders are seeking in their customer communications technology solutions is evolving. Recent analysis from IDC and Aspire reflect these changing market conditions – outlining where the customer communications management landscape is now, and more importantly, where it’s heading. In this post, we dive into our biggest takeaways from these new reports, what enterprises should look for in a CCM solution and why Smart Communications is a CCM leader.

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