John Zimmerer, VP Healthcare Marketing at Smart Communications
In this post, we look at ways health payers can streamline health insurance policy renewals, saving substantial time and money in the process.
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Marc DeCastro, Research Director, Consumer Banking, IDC, Guest Blogger
This post from guest blogger Marc DeCastro, Research Director, Consumer Banking at IDC, explores the emerging trend of delivering empathetic experiences in financial services, including where FIs should invest to improve the end-to-end customer experience.
Ruth Fisk, VP Insurance Marketing at Smart Communications
It’s clear that insurers and technology providers alike are focused on one goal: improving the end-to-end customer experience. In this post, we cover highlights from Duck Creek Formation 2022. In addition to digging into some of the key takeaways from our session with Farm Bureau Financial Services, we also share three tips for insurers as they build out digital-first, customer-centered strategies for the future.
Karen Oakland, VP Financial Services Marketing at Smart Communications
Automation has always been seen as a pathway to greater operational efficiency, but most banking operations and IT people at the Bank Automation Summit are aiming at a different higher purpose: better customer experience – for both external clients and internal employees and teams. Check out more insights in this event recap!
Jo Sweet, Global HR Director at Smart Communications
At Smart Communications, we believe that building and nurturing a rewarding employee experience positively impacts our business and, most importantly, our customers’ experiences. We especially strive to create an inclusive workplace, so on International Women’s Day 2022, we are spotlighting some of the women in our business who drive innovation day in and day out.
Chris Murphy, VP Product Marketing at Smart Communications
Because every customer interaction is an opportunity to shape their overall experience, there is more pressure on enterprises than ever to orchestrate interactive, two-way conversations. This post explores omnichannel vs. multichannel experiences and details why omnichannel conversations deliver more engaging, personalized customer interactions.
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